'''Smokey Bear''' (or '''Smokey the Bear''') is an advertising mascot
created to educate the US public about the dangers of forest fire
s. An advertising campaign featuring Smokey was created in 1944 with the slogan, "Smokey Says – Care Will Prevent 9 out of 10 Forest Fires". Smokey Bear's later slogan, "Remember... Only YOU Can Prevent Forest Fires", was created in 1947 by The Ad Council|Advertising Council
. In April 2001, the message was updated to "Only You Can Prevent Wildfires".
According to the Ad Council, Smokey Bear and his message are recognized in the US by 95% of adults and 77% of children.
In 1952, the songwriters Steve Nelson (songwriter)|Steve Nelson
and Walter E. Rollins|Jack Rollins
had a successful song named "Smokey the Bear". The pair said "the" was added to Smokey's name to keep the song's rhythm.
[[http://smokeybear.com/faq.asp Only You Can Prevent Wildfires. - Resources]]